JPM International appoints Custard PR to increase profile across Europe

JPM International, a leading player in the amusement and gambling markets, has appointed Custard PR to build its profile across Europe. Custard PR will be responsible for promoting the parent group, JPM International, as well as its new media spin-off, JPM Interactive.

The PR programme will focus on reinforcing the JPM brand, which is a well-established slot machine brand in several major European markets, including the UK, Spain, the Netherlands, Czech Republic and other Eastern European countries. PR activities will also support JPM Interactive's funding round to investors to fuel its accelerated growth in the UK and internationally.

Since the company was established in 1972, JPM International has been a major player in the slot machine sector.  The company delivers a wide range of Amusement with Prizes (AWP) and Skill with Prizes (SWP) machines, kits and gaming software to key distributors and operators across Europe.  JPM has ambitious expansion plans following a management buy-out from the Japanese entertainment giant Sega in 2004. Now, through the JPM Interactive brand, the company is entering the interactive gaming market, capitalising on its expertise gained in the slot machine business and applying it to interactive TV, the internet, private networks and mobile platforms.

“Custard PR immediately understood the business needs of our various brands and proposed a PR programme that fits perfectly with our plans for 2006,” explained Charles Walker, Managing Director, JPM International. 

Custard PR Director Zuzanna Pasierbinska commented: “JPM International has developed and maintained a fantastic brand image over the past few years that focuses on innovation, rewarding entertainment and product excellence.  We are now faced with the challenge of ensuring these brand values are communicated effectively.  It is a great company with a forward thinking board and we are really looking forward to working with them for the long term.”

JPM International’s PR programme will be lead by Custard PR directors Zuzanna Pasierbinska and Gareth Davies.

About Custard PR
Custard PR is a London-based digital technology public relations agency. A sister agency of Rainier PR, Custard specialises in digital media and mobile, personal technology and home entertainment, and gaming.  The agency develops and implements creative and hard-hitting communications campaigns targeting business and consumer audiences in the UK, and globally through its international partner network.

Press contacts
Zuzanna Pasierbinska/Gareth Davies
Custard PR
Tel. 02074946595
custard@custardpr.com