JPM and Nielsen partner up in the UK.

JPM International today announced the appointment of Mr. Rolf Nielsen in a new role as a consultant for JPM's drive into the UK market. The aim of this exciting new partnership between manufacturer and industry stalwart is to show further commitment on JPM's part to re-establish their brand within the UK Cat C (£70) market.

JPM's Sales and Marketing Director Simon McCarthy was quoted as saying "Given the current trading conditions within a very difficult UK market JPM needed to reinforce our position in ensuring all our customers and retailers fully understand our development plans and aspirations for the UK, and to this end the appointment of Rolf as JPM's voice in the UK is paramount to our success. I have known Rolf for several years and have always been impressed with his professionalism and drive; these are just some of the attributes that he brings to JPM to assist in the roll out of our product into the UK market". Rolf also commented on the appointment "I am delighted to be associated with such a prestigious brand, and being able to offer my wealth of experience and industry knowledge to such an enthusiastic company".